Field research –
The central strength of Krämer Market Research

Store Test

The store test is a form of product testing which takes place before the introduction of a product. The "new" products are placed in a small number of particularly selected retail businesses and assessed in a real sales situation to determine their chances of success in the market.
Therefore, it is possible to gain general experience as to the marketability of a new product and/or the effectiveness of individual marketing measures or strategies.

Advantages of store tests are faster access to information and substantially lower costs than with studio testing.

For our field surveys, 250 laptops are constantly in use.